Successful Meta Campaign for H&K: Figures, Insights & Answers

UnternehmenDigital asks: Does Meta advertising still work?

Introduction: Real Impact, Not Empty Promises​

Meta advertising is often underestimated – but our work for H&K demonstrates that digital strategies in B2B markets can deliver outstanding results. With over 1.2 million impressions, nearly 500,000 video views and more than 218,000 interactions, we’ve generated reach, built trust, and gained attention.

What Have We Achieved?

  • 1.2 million impressions: Strong visibility for H&K among relevant target groups.
  • 498,000 video views: Reinforcing the brand message effectively.
  • 218,000 interactions: Engagement that drives trust and long-term connection.
  • 2 cents cost-per-engagement: Extremely efficient execution.

Questions & Answers

Q: How important is reach for B2B brands?
A: Studies show that B2B decision-makers are more likely to build trust when brands are consistently visible – exactly what our campaign achieved.

Q: Does every campaign need to sell immediately?
A: No – digital channels require patience. Engagement is the first step; leads and sales follow.

Q: What was the key success factor?
A: Clear messaging, a touch of humour, and data-driven optimisation.

Learnings for the Future

  • Consistency beats short-term peaks.
  • Creativity is key to organic growth.
  • Automated processes behind the scenes save resources and enable scalable outcomes.
  • Digital transformation, B2B sales automation and targeted lead generation remain critical success factors.
  • Clear sales strategies, conversion-optimised funnels, and campaign analytics drive measurable value.
  • Structured digital processes are essential for efficient market communication.

Conclusion

We’re proud to have supported H&K on this journey – and ready for new digital success stories. Curious? Get in touch to explore your own scalable sales strategy.
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