Trade fair follow-up

Attend in trade fairs and digital events - automated leveraging of trade fair potentials

Presence fairs have always been a big investment. Digital events are no less so. But how do you get visitors there and are they the right trade visitors – the real interested parties?

But because both models are important for every company, we will show you how you can use modern sales automation to turn both face-to-face and digital events into a quick and lasting success.

Attend in trade fairs and digital events - automated leveraging of trade fair potentials

Presence fairs have always been a big investment. Digital events are no less so. But how do you get visitors there and are they the right trade visitors – the real interested parties?

But because both models are important for every company, we will show you how you can use modern sales automation to turn both face-to-face and digital events into a quick and lasting success.

You have come to the right place if...

you want to fill your digital event well with the audience

you want to know quickly which leads are really interested in your offer

you want to find out quickly who has a need and also a budget

you want to find out quickly who has a need and also a budget

you want to have your pipeline filled automatically

Are you planning a webinar or a face-to-face trade fair!

Want successful and quick feedback for planning and follow-up?

You might be able to start this with your newsletter system, but then?Do you have enough feedback?What happens to those who didn’t respond in first time? This challenge sounds complex, but can be quickly overcome with the modern method.

What do you need for that?

Either a CSV list from your ERP system and a strategy for the automation of the process in steps.

Your benefits!

What are the advantages for you:

The costs for the trade fairs and digital events are one thing, but the preparation times are also enormous and consume a lot of staff resources. And then there are not enough spectators because there was not enough time for the invitations?

The timely invitation of the right prospects and, above all, the prompt follow-up of the prospects won can be done elegantly and beneficially with the modern method of an automated sales process. This enables you to achieve:

  • Consistent invitation of the right interested parties
  • Sorting out time thieves
  • Pre-sorting according to budget and need
  • Feeding the real demand drivers
  • Targeted sales work without pointless telephone calls
  • Timely and phased follow-up
  • Permanent tracking up to 2 years
  • Automated re-invitation to next events
  • Automated maturity phase for customer relationships

As an example, here is a process automation for a webinar from a customer project:

3 weeks before the webinar, a staggered invitation Automation with Smartlink was sent. Out of 2660 invited contacts, 124 contacts registered with the webinar organizer within 14 days. One week after the webinar, the internal sales team received automated information about who was really interested in the topic and was then able to attend to these people personally.

These industries have used it successfully:

Biotechnology
A company from Guben was able to filter 182 warm leads out of 3300 shipped regular customers within 5 days and make 11 direct offers for individualized products made by the finest craftsmen.... WITHOUT preliminary telephone canvassing Positive side effect: contact data cleansing within 10 minutes
Electrical engineering
A start-up from the electrical engineering sector collected a lot of leads for its new product at the Hannover Messe 2019. With our method of automated tracking, it was able to filter out the first project customer for its innovative product "Active Battery Management System" within a few days, based on the trackable, digital responses. This resulted in a project for the supply of battery-powered e-scooters in Paris, which continues profitably to this day. .... All without manual intervention, as there is no sales representative.
Optical industry
A fine optics company from Jena had registered as an exhibitor at the world's largest trade fair "Photonics West" in San Francisco. In previous years of participation, it was not possible to track all stand visitors in a timely and targeted manner. With an automated, multi-stage follow-up campaign in English, the stand visitors could now all be provided with targeted information over several months and at the same time automatically sorted into the right interest groups. This greatly relieved the workload of the internal sales team, who were able to see directly which lead was active for which topic. Result: Faster and more targeted follow-up of a presence fair
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