Trade fair follow-up
Attend in trade fairs and digital events - automated leveraging of trade fair potentials
Presence fairs have always been a big investment. Digital events are no less so. But how do you get visitors there and are they the right trade visitors – the real interested parties?
But because both models are important for every company, we will show you how you can use modern sales automation to turn both face-to-face and digital events into a quick and lasting success.
Attend in trade fairs and digital events - automated leveraging of trade fair potentials
Presence fairs have always been a big investment. Digital events are no less so. But how do you get visitors there and are they the right trade visitors – the real interested parties?
But because both models are important for every company, we will show you how you can use modern sales automation to turn both face-to-face and digital events into a quick and lasting success.
You have come to the right place if...
you want to fill your digital event well with the audience
you want to know quickly which leads are really interested in your offer
you want to find out who has a need and also a budget
want to automate your sales funnel.
Are you planning a webinar or a face-to-face trade fair!
Want successful and quick feedback for planning and follow-up?
ou might be able to start this with your newsletter system, but then?Do you have enough feedback?What happens to those who didn’t respond in first time? This challenge sounds complex, but can be quickly overcome with the modern method.
What do you need for that?
Either a CSV list from your ERP system and a strategy for the automation of the process in steps.
YOUR BENEFITS!
What are the advantages for you:
The costs for the trade fairs and digital events are one thing, but the preparation times are also enormous and consume a lot of staff resources. And then there are not enough spectators because there was not enough time for the invitations?
The timely invitation of the right prospects and, above all, the prompt follow-up of the prospects won can be done elegantly and beneficially with the modern method of an automated sales process. This enables you to achieve:
- Consistent invitation of the right interested parties
- Sorting out time thieves
- Pre-sorting according to budget and need
- Feeding the real demand drivers
- Targeted sales work without pointless telephone calls
- Timely and phased follow-up
- Permanent tracking up to 2 years
- Automated re-invitation to next events
- Automated maturity phase for customer relationships
As an example, here is a process automation for a webinar from a customer project:
3 weeks before the webinar, a staggered invitation Automation with Smartlink was sent. Out of 2660 invited contacts, 124 contacts registered with the webinar organizer within 14 days. One week after the webinar, the internal sales team received automated information about who was really interested in the topic and was then able to attend to these people personally.